Ontario Public Service Second Life Experience Recognized With Prestigious Innovation Merit Award
The Ontario Public Service (OPS) Careers Island in Second Life, a product of the Ontario government and interactive marketing firm TheSLAgency, was named winner of the prestigious Innovation Merit Award at Showcase Ontario.
New York (Issues Wire / PRWEB) September 15, 2008 -- TheSLAgency, an interactive marketing firm specializing in Second Life and virtual world engagements, has been recognized for its pioneering Ontario Public Service (OPS) Careers Island in Second Life. The agency's client, the Ontario Ministry of Government Services, was awarded the prestigious Innovation Merit Award last week at the annual Showcase Ontario government conference.
Ontario Public Service - Second Life - Traffic Monitoring Station
TheSLAgency created OPS' virtual presence in Second Life, allowing for potential career-seekers to find information, testimonials and simulations on real world jobs via the virtual world. The interactive career experience allows Second Life users to analyze traffic patterns using live video feeds from throughout Ontario, to virtually test water samples for pathogens, and to experience other popular jobs in Ontario before applying to the job in the real world.
Adding to strong success the engagement has shown in the past months, the Showcase Ontario Innovation Merit Award confirms the inventive and unique approach that TheSLAgency has taken with Ontario Public Service on the OPS Careers Island. TheSLAgency Managing Partner Joe Mastrocovi states, "Our innovative government work in virtual worlds has produced a lot of successes, and we're honored that the Ontario government feels that our work is award-worthy. We're proud that beyond awards, this engagement brings our client real results with increased job seekers, applicants, and final hires!"
Mastrocovi's agency has big plans for Ontario and other government clients this Fall, as expanded presences and new government figures are going to be joining the ranks of TheSLAgency's clientele. Mastrocovi notes that "we see expanded government involvement in virtual worlds, including Second Life, throughout 2009 and 2010. Our government clients are reaping rewards already, and the programs we have planned for the next 18 months will only help them to continue to do so."
Additional, in the coming weeks and months, the Second Life marketing firm will unveil its enhanced Business to Business virtual world offerings, complimenting the government work currently taking place in Second Life.
Please click here to visit the Ontario Public Service Careers Island in Second Life.
For more information on TheSLAgency, please visit www.TheSLAgency.com
About TheSLAgency -- Backed by Moderne Promotions, the nation's most effective nightlife and event marketing firm, TheSLAgency is an interactive marketing agency that creates unique integrated marketing experiences in virtual worlds and in the real world. TheSLAgency builds real relationships between consumers and brands, by combining real world events with virtual world experiences. These fully integrated brand experiences are the key to creating lasting impressions and relationships with discerning consumers of the 21st century.
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