Brand Promotion the Moderne Way: NY Event Firm Ranks in Top 100 Event Agencies
Event Marketer Magazine has ranked New York-based Moderne Promotions as one of the Top 100 Global Event Marketing agencies in its latest issue. A longtime leader in effective nightlife and experiential marketing solutions, Moderne Promotions is recognized for its groundbreaking work creating "mixed reality" events in the virtual world of Second Life.
New York, NY (Issues Wire / PRWEB) June 4, 2008 -- One of the nation's most effective nightlife marketing agencies just got another feather for its cap - Event Marketer Magazine named Moderne Promotions, and its virtual world marketing arm TheSLAgency, one of the top 100 Global Event Marketing agencies. The agency was commended for its expansion into the virtual world of Second Life with its mixed reality program offering.
Moderne Promotions has been creating mixed reality events since 2006, well before the burgeoning virtual world of Second Life started to gain recognition as the next 'it' place for marketers to focus. The event firm translated its real world history of successful consumer engagement programs into the virtual world with exciting virtual world/real world crossover promotions, virtual brand ambassadors, online interactive events, and more. To date, Moderne Promotions has serviced clients like The World Bank, Nestle, Harlequin Books, and others in the mixed reality space.
The Event Marketer Top 100 Hit List features the most innovative and prolific experiential marketing and advertising agencies from across the globe. Published annually by Event Marketer Magazine, the list assists advertisers and brand marketers in finding the right connections to produce tangible B2B and B2C results.
Moderne Promotions was noted in the listing for their powerful mixed reality events platform. By combining presences in the real world (for example, at a concert, nightlife event, trade show or product launch) and by simulcasting that experience into Second Life, and vice versa, TheSLAgency is able to create a larger impact on more consumers in a variety of places. Companies can market in the virtual world and create ROI in the real world via the Moderne Promotions platform.
Joe Mastrocovi, managing partner of Moderne Promotions, proudly states that "our inclusion in this list is a testament to the fact that the virtual world business and marketing environments are very important places for marketers to be spending their time, energy and resources. We're grateful to be a leader in the space of powerful mixed reality presences." Mastrocovi has been at the helm of Moderne Promotions for over 20 years, and he sees the innovation in the virtual worlds space as a natural progression for the events marketing industry.
Before Second Life, Moderne had kept a keen eye on creating real world and online ties. "Our digital Photo Based Brand Activation program won us accolades for work with McDonald's in 2006," said Leigh Rowan, VP of Experiential Marketing for Moderne, referring to a promotional program that allowed for consumers to be photographed at nightlife and cultural events, and then given a branded keepsake digital copy of their photo. Mastrocovi's team has seen steady work in these online arenas, but the level of interactive work has increased exponentially since the advent of Moderne's mixed reality platform.
The Top 100 Hit List was published in the June 2008 issue of Event Marketer Magazine, which is available at www.EventMarketer.com.
For more information on Moderne Promotions, please visit www.ModernePromotions.com. For more information on TheSLAgency, please see www.TheSLAgency.com, or visit in Second Life at Activ8 Island.
About Moderne Promotions -- As one of the nation's most effective nightlife and event marketing firms, Moderne Promotions creates powerful real world experiences for brands and companies. Moderne focuses on creating the right consumer or B2B engagement at the right time by allowing for consumers to experience a brand or company on their own terms, in their own language. Its virtual world subsidiary, TheSLAgency, builds real relationships between consumers and brands, by combining real world events with virtual world experiences. These fully integrated brand experiences are the key to creating lasting impressions and relationships with discerning consumers of the 21st century. The company maintains offices in New York and San Francisco.
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