New Study Identifies Post-Debate Opinions of Presidential Candidates

A recent study by the National Business Research Institute shows that post-debate opinions of the Presidential Candidates changed when compared to pre-debate opinions.

Addison, Texas (Issues Wire / PRWEB) October 31, 2008 -- A recent political research study by the National Business Research Institute, Inc. ("NBRI") shows that post-debate opinions of the 2008 Presidential Candidates changed when compared to pre-debate opinions. The initial survey was distributed to a random sample of 61,018 individuals in September, 2008, prior to the Presidential and Vice-Presidential debates. NBRI received 2,571 completed surveys.

The post-debate survey was distributed to a random sample of 56,386 individuals in October, 2008, just after the final Presidential and Vice-Presidential debates. NBRI received 2,138 completed surveys. A confidence level of 99% and a 3% sampling error was achieved. Independent Sample T-Tests were conducted to compare pre-debate and post-debate opinions. All statistics reported are significant at the .05 alpha level.

NBRI's 2008 Presidential Candidate Study reveals that:

• Pennsylvanians' belief that Barack Obama understands the issues facing Average Americans increased 16%, from 42% pre-debates to 58% post-debates.
• New Yorkers agreement with same-sex marriage declined 15% from 59% before the debates to 44% following the debates.
• Democrats are less in favor of offshore drilling following the debates (42% pre-debates vs. 37% post-debates).
• Republicans disagreement with Universal Healthcare increased 7%, from 64% pre-debates to 71% post-debates.
• Men's disagreement with same-sex civil unions increased 5%, from 45% before the debates to 50% after the debates.
• Men's perceptions regarding Homeland Security as the most important issue when selecting a President declined 6%, from 40% pre-debates to 34% post-debates.
• Married individuals' belief that Barack Obama understands the issues facing Average Americans increased 4%, from 39% pre-debates to 43% post-debates.

• The percentage of Women disagreeing with the death penalty declined 4%, from 66% before the debates to 62% after the debates.
• Americans' (Age 65 and over) perception that The War in Iraq is least important when selecting a President declined 8%, from 37% pre-debates to 29% post-debates.
• Perceptions of individuals earning $100,000 or more regarding Illegal Immigration as least important when selecting a President increased 6%, from 66% pre-debates to 72% post-debates.
• Perceptions of individuals earning $50,000 - $74,999 regarding Healthcare as the most important issue when selecting a President increased 6%, from 18% pre-debates to 24% post-debates.
• College Graduates' belief that The Economy is the most important issue when selecting a President increased 11%, from 70% pre-debates to 81% post-debates.
• Graduate School students' belief that The Economy is the most important issue when selecting a President increased 9%, from 72% pre-debates to 81% post-debates.

For more information, please contact:

Melissa Barba or Amber Harris
National Business Research Institute, Inc. ("NBRI")
15305 Dallas Parkway; 3rd Floor, Addison, TX 75001
Main: 972.387.7447; Toll Free in the U.S.: 800.756.6168
www.nbrii.com

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• New Study Identifies Pre-Debate Opinions of Presidential Candidates 2008-10-08