Party for the Planet Kicks Off Animal Planet Partnership with Zoos and Aquariums
Animal Planet to become proud partner of Americas Zoos and Aquariums.
Silver Spring, MD (Issues Wire / Vocus) April 22, 2008 -- The Association of Zoos and Aquariums (AZA) and Animal Planet today kicked-off a strategic partnership that will support wildlife conservation and connect Animal Planet viewers to up-close experiences at AZA-accredited zoos and aquariums.
"The connection between Animal Planet and great zoos and aquariums is a natural fit," said Marjorie Kaplan, President and General Manager, Animal Planet Media. "Both Animal Planet and the members of Association of Zoos and Aquariums are committed to great animal care and to the protection of wildlife."
More than 100 of the top zoos and aquariums across North America are throwing a Party for the Planet, making it the largest combined Earth Day celebration in North America. Festivities will feature environmental education activities, amazing animal encounters and fantastic family fun.
"Party for the Planet Earth Day events spotlight zoos and aquariums as the ideal place to connect with conservation in communities across North America," said AZA President and CEO Jim Maddy. "Animal Planet is a great partner for the Association of Zoos and Aquariums because we share the important mission of connecting people and animals."
The new three-year Proud Partner relationship will feature a number of key elements, including an on-air commitment by Animal Planet to highlight the important conservation work of AZA-accredited zoos and aquariums. Zoos and Aquariums will host interactive on-site technology using Animal Planet content to enhance the visitor experience. Animal Planet is the exclusive national media sponsor of Party for the Planet, and this year is telling viewers "dont just recycle your can, get off it and go to the Party for the Planet at an AZA-accredited zoo or aquarium near you!"
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment.
APM consists of the Animal Planet television network, available in more than 94 million homes in the U.S.; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; PetsIncredible, a major producer and distributor of pet-training videos and includes web service PetVideo.com; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.
Founded in 1924, the Association of Zoos and Aquariums (AZA) is a nonprofit 501c(3) organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. Look for the AZA logo whenever you visit a zoo or aquarium as your assurance that you are supporting an institution dedicated to providing excellent care for animals, a great experience for you, and a better future for all living things. With its more than 200 accredited members, the AZA is a leader in global wildlife conservation, and your link to helping animals in their native habitats. For more information, please visit www.aza.org.
Media Contacts:
Jackie Marks
301-562-0777 ext. 236
Jmarks @ aza.org
Association of Zoos and Aquariums
Steve Feldman
301-562 0777 ext. 252
Association of Zoos and Aquariums
www.Aza.org/promotions/partyplanetlist
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