Sí TV Selects Consorte Media as Exclusive Publisher Representative for Hispanic Traffic
Partnership gives Consorte advertisers access to Sí TV's trend-setting, young, English-speaking Hispanic audience.
San Francisco, CA (Issues Wire / PRWEB) March 12, 2008 -- Consorte Media, a leading online marketing firm targeting the Hispanic market, and Sí TV, the only multimedia company dedicated to inspiring, empowering and entertaining young Latinos, have partnered to enable Consorte Media to represent Si TV's Hispanic traffic. Sí TV targets the millions of 18-34-year old Latinos who prefer their entertainment in English, and its popular entertainment and trends websites integrate video, music and community features to reach a young, plugged-in Hispanic online audience.
The U.S. Hispanic online audience presents a vast and largely untapped audience for marketers. Of the nearly 19 million U.S. Hispanics online, the majority are younger than 35 and prefer English content, according to comScore. Furthermore, 81% of Latinos online are acculturated and surf in English (source: 2006 AOL Hispanic Cyberstudy).
"Sí TV and its highly targeted websites boast a compelling mix of fun and exciting content that delivers the important acculturated young Latino audience," said Alicia Morga, CEO of Consorte Media. "We're thrilled to sign this partnership with Sí TV and look forward to helping our advertisers reach Sí TV's Hispanic audience in new and innovative ways."
Operating four highly interactive websites with video, music and community features, Sí TV offers a targeted advertising environment that receives over two million unique monthly visitors. In addition to banner placements, Sí TV provides video, sponsorships, contests, and a wide range of integrated programs - allowing marketers to reach the highly desirable young Latino demographic in innovative ways that significantly boost campaign effectiveness.
"Sí TV selected Consorte Media for representation because Consorte gives us access to top advertisers. We also appreciate that Consorte's data-driven approach offers key advantages to publishers," said Lisa Black, Senior Vice President of Digital Media for Sí TV. "Consorte impressed us with the excellent level of service and support the company offers to publishers like us."
About Consorte Media
Consorte Media is a leading online marketing firm targeting the Hispanic market. Consorte's Premium Publisher Network, with a reach of more than 1.2 billion high-quality impressions, gives advertisers unparalleled access to a diverse Hispanic audience and provides breadth and depth to advertisers' Hispanic marketing programs. Consorte works with advertisers to develop integrated campaigns that leverage a full range of marketing media, including banners, video, contests and promotions. Consorte's solutions are powered by a proprietary technology platform that provides superior targeting capabilities and sophisticated data analytics, delivering higher ROI for advertisers while increasing the value of ad inventory for publishers. Consorte Media is a privately held company based in San Francisco, Calif. For more information about Consorte, please visit www.consortemedia.com.
About Sí TV
Sí TV is America's first media company to reach the millions of 18-34 year old Latinos who prefer their content in English and seek it across all platforms--including linear television, the Internet, video-on-demand and wireless devices. Sí TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Sí TV's cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Sí TV, please visit www.sitv.com.
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